Validation
How to Validate Without Falling in Love With an Idea
The exact checks that stop you from wasting money on “cool” products with weak demand.
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Notes, Frameworks & Mini-Guides
Short, practical content around product validation, differentiation, and keyword intent — written for action.
Latest Posts
Dummy posts for now — you can replace with real articles later.
Differentiation
Review Mining: Turn Complaints Into Features
How to pull real product improvements and conversion angles from competitor reviews.
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Keywords
Intent Mapping: One Skill That Fixes Your Launch
A simple way to connect keywords to listing sections and PPC structure.
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PPC
The Only PPC Structure I Trust (for New ASINs)
Keep it clean, measurable, and ready to scale without chaos.
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Brand
Product vs Brand: Why Most Sellers Stay Stuck
Products solve problems. Brands speak to people. Here’s how to use that in selection.
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Framework
My Go/No-Go Scorecard (Simple Version)
A checklist that helps you decide fast — and walk away faster when it’s not worth it.
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